Empowering Change: Sustainable Fashion, Black Entrepreneurship, and Global Impact

Written By The Social Scribe

Lovita Owusu-Mensah

The fashion industry garners criticism for its unsustainable practices, despite initiatives like H&M embracing organic and recycled lines. Lingering greenwashing allegations obscure ongoing harmful actions beneath eco-friendly façades. The range of issues stretches from exploitative labour to environmental degradation, disproportionately impacting non-Western communities and communities of colour. Accra, Ghana, exemplifies this with landfill waste despoiling its beaches—fashion giants shoulder substantial responsibility for driving global change.

Amidst this, vibrant elements of black pop culture inspire authenticity, innovation, and entrepreneurship, as seen in brands like Kai Collective and Hanifa.


Hanifa

Brands like Ma Attire concentrate on social impact, directing 10% of profits towards addressing period poverty and homelessness. The industry's imperative is a shift in perspective, prioritizing responsible influence, celebrating diversity, and propelling impactful environmental change.

 

 

Kai Collective

Ma Attire

 

            

 

The Social Scribe